EcoDesign Circle

Ecodesign as Driver of Innovation in the BSR

Funding programme:
Total budget:
€ 2.2 M
Project duration:

Resource efficiency

Ecodesign as a means to advance a circular economy is
  • Design for durability,
  • Design for easy maintenance, with a strong consumer-manufacturer relationship,
  • Design for recapture through existing recycling systems and rapid disassembly.

Still, ecodesign is only sparsely applied, yet. SMEs are focused on their traditional linear business models. The potential for innovative products and more sustainable profit-making business models is largely untapped.

The know-how on the environmental impact of products and services is available, but needs translation from environmental science to business reality. Not environmental scientists are making goods, but designers and engineers do!

The design centres in the Baltic Sea Region (BSR) are innovation actors that can promote the use of ecodesign. They are focal points of design clusters in their countries. But many design centres and their affiliated designers lack the instruments to support client companies in eco-designing innovative products / business models – also because today no transnational cooperation structures for ecodesign exist.

Against this background EcoDesign Circle aims at increasing the capacity of design centres, professionals and lecturers in ecodesign leading to an advanced BSR performance in non-technological innovation.

The main output “Ecodesign Sprint” develops new ecodesigned products targeting changed consumer needs. “Ecodesign Engine” is focusing on the service sector, which is in particular relevant for the public sector. The design centres (in & beyond this project) need them and will apply them.

The challenge to translate environmental science into business reality is tackled by 2 educational products to be used by design lectures at universities / art schools but also in design training courses. “Ecodesign Lernfabrik” is built on the concept of a circular economy and allows testing ecodesign concepts in a real production environment. “Ecodesign in Practice” brings reality into the schools. The project develops plug-in modules (such as films) that design lecturers can use in their classes for illustrating and highlighting how EcoDesign methods function in practice.

Ecodesign Circle strives to establish the “Competence Network Ecodesign”, which shall be organised under the umbrella of BEDA – the Bureau of European Design Associations. This will allow complementary cooperation among the design centres and will provide policy makers supporting the transition towards a circular economy via the means of ecodesign with an efficient implementing body.